Texas-born Charlotte Beers credits the combination of her business insight and her innate Southern charm with her success. Her calling out of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she lead. Harvard Business School continues to teach their bestselling case study on leadership titled "Charlotte Beers at Ogilvy." From 2001 to 2003, Beers served as Undersecretary of State for Public Diplomacy & Public Affairs under Colin Powell, taking on the task of bringing Brand America to the world, with special focus on the Middle East, and was awarded the Distinguished Service Medal. Today, she conducts seminars for women throughout Europe and the United States, showing women how to transform themselves into managers and leaders in the many industries they represent. She lives in Charleston, South Carolina.